Publishing is Marketing?
- You have been in marketing for a long time and believe that everyone is a marketer. Is everyone a marketer? 01:20
- Many of us are in publishing production or project management with no marketing or sales responsibilities. Who are we marketing to? 04:31
- You see publishing as marketing, please elaborate. 17:29
- How can we all be micromarketers? 19:39
Continue the Conversation
Pravin Shekar is an Outlier Marketer, parallel entrepreneur and a raconteur. Unconventional marketing is his forte. An author of three books, Pravin is the recipient of the American Marketing Association’s “Emerging Leader” award. As a professional speaker, he has energized business leaders in 27 countries. He talks on using outlier marketing and word-of-mouth referrals as key business growth techniques. Pravin nudges CEOs and Sales heads to reorient their marketing outreach by enabling every associate to act towards a common goal - that of driving revenue growth. When the world moves one way, you need to move another: That’s Pravin’s philosophy and work style.
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